Schedule

Day 1 - 05/24/2011 Print
Last updated on 26/06/2011
8:00am
Registration opens



9:00am
Opening and Welcome


9:25am
BeeZ & Bird: How and Why One Busy Woman Tweets
N 140 wht can U rlly say? Using Twitter to create knowledge and access to arts and cultural influences in a geographic region.

Participants:
B.Z. Smith (@bzsmith)

9:40am
Leveraging Rich Media & Social Networking in Travel
How O.A.R.S. uses social media and content marketing to distribute compelling video, inspiring photos and top-notch travel articles to engage current and potential adventure travelers.

Participants:
Steve Markel (@OARS_rafting)

9:55am
SMS Turning 140 Up A Notch - #160
SMS (Text) Message Marketing: Fears, Accuracy, Integration, Real-Time, Cost & Future.

10:05am
All Politics are Local...and Global
Using social media to campaign, communicate, and engage constituents at home and beyond.

Participants:
Teri Murrison (@TeriMurrison)

10:25am
Break



10:40am
Your Network is a Serendipity Engine
Social networks are breeding grounds for serendipity. Watch for the appearance of unexpected relevance and listen for the things you didn't know you needed to know.

Participants:
Greg Falken (@GregF)

10:55am
The Myths and Realities of a Silicon Foothills
New technologies in broadband, e-commerce and social media create exciting new opportunities for entrepreneurs in rural America.

Participants:
Derek Maxson (@derekmaxson)

11:20am
God Uses Twitter, Too?!
I have met, connected with, prayed for and ministered to people from all over the world. What a nobody in a nowhere place can do with social media (and Jesus!) is really what my story is all about.

Participants:
Mike Campagna (@aheartforgod)

11:35am
Using Social Media in Online Education
Come explore innovative uses of social media with a panel of college instructors from various disciplines.

12:00pm
24 Months of Marketing Success Solely by Social Media
Yes you can market a Southern California resort destination SOLELY on social media, NOT spending a dime on any type of advertising!

12:10pm
Break for lunch (provided)
Get to know your fellow attendees!


1:40pm
Farmers using Social Media to Build Bridges
Many people today have questions about food, fuel and fiber. This panel will discuss how Agriculture is reaching out through Social Media to connect with those who use our products.

2:05pm
Is There a Social Media Divide?
Will we be disenfranchising large segments of our community when everything is centered in the real-time internet? Do we have a responsibility to provide easy access for those who can't afford web or mobile access?

Participants:
Robert B. Gelman (@BGAmedia)

2:20pm
Social Media Networking as a Regional Marketing Tool
The growing pains in learning to use social media for networking and marketing as a regional group - how the collective steps of one have become the journey of many.

2:45pm
Coming from a Place of Coopetition
A non-profit Farmers Market and its participating business's use Social Media to promote the event and each other bringing social and hard currency to Fresh Fridays!

3:00pm
QR Code Marketing
The growing adoption of Smartphones, with their ever increasing applications, has created a mechanism for communication like none ever seen. An application with seemingly unlimited possibilities is the QR code reader/creator available with many Smartphone

Participants:
Darrell Slocum (@DarSlocum)

3:15pm
Break



3:30pm
I See You; Do You See Me?
Using social media to effectively reach your target market through consistent, meaningful messages that encourage customer following. Are you connecting or merely communicating?

Participants:
Linda Emerson (@Linda4Biz)

3:45pm
Small Town Secrets to Building Community Online


Participants:
Becky McCray (@BeckyMcCray)

4:00pm
Tackling Marketing and Promotions with Social Media
Marketing professionals from Black Oak Casino cover some of the challenges and myths of Social Media along with a strong plan on running a promotion on Social Media sites.

4:20pm
Real Estate is Main Street. However, Buying and Selling of Real Estate Has No Borders.
The marketing and selling of real property is local but in today's market there are no boundaries now. New concepts of buying and selling must be adapted and the real estate industry needs to meet and embrace this changing technology.

Participants:
Jim Hildreth (@JimHildreth)

4:35pm
Yes facebook works even for me.
Calaveras County Fairgrounds shares how easy it is to create a sucessful Facebook page.

Participants:
Laurie Giannini

4:50pm
Wrap Up and Closing


5:00pm
Conference ends



5:30pm
After conference reception at Stage 3 Theatre, Sonora





Day 1 - 05/24/2011 Print
* schedule subject to change without notice